The Swiss energy transition is more than a technical challenge; it is a human-centered evolution. While traditional energy models often assume perfectly rational consumers, real-world decisions are heavily influenced by subjective risks, emotions, social norms, and habits. Work Package 4 (WP4) bridges this gap by linking empirical psychological and social research with techno-economic energy modeling.

By moving away from standard normative assumptions, WP4 creates a more realistic picture of how individual citizens and households actually engage with new technologies—such as adopting electric vehicles, installing heat pumps, or offering load-shifting flexibility.